One Shining Example of the Promise of the Next Generation of Communication Professionals

Aside from being a 35-year Communication professional (how did that happen?!), I am extremely proud to also have been associated with the New York University graduate program in Public Relations and Corporate Communications, as an Adjunct Instructor, for the past 10 years. Fewer things have given me greater professional satisfaction than the opportunity to impart some of the lessons I’ve learned throughout my career on the next generation of practitioners, many of whom, like me at their age, have their sights set high, and who hope to raise the bar through the contributions they will make to all types of organizations large and small, public and private, local, regional, national and multi-national in scope.

So imagine my delight when my Capstone advisee this past semester, Monique Soriano, had the executive summary of her 55-page Capstone thesis published by the Institute for Public Relations (IPR), one of our profession’s pre-eminent thought-leadership organizations, “dedicated to fostering greater use of research and research-based knowledge in public relations and corporate communications practice.”

The executive summary and full paper (available on request from Ms. Soriano), “Communicating with Purpose: Best Practices for Executive Leaders,” have something in it for everyone in our field, whether a long-term practitioner like me, or someone who, like Monique, is just embarking on their career in our dynamic and vital field.

I believe that Ms. Soriano’s paper advances the current body of knowledge around what we currently know of in this space, i.e., purpose-based executive messaging, or said another way, messaging that aligns with the mission of an organization.

I encourage you to read the summary. To dive even deeper, you might consider accessing the full paper and giving that a careful read too.

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